When someone mentions Thanksgiving dinner, the image that traditionally comes to mind includes turkey, mashed potatoes, stuffing, and cranberry sauce. As one of the very few commercially grown fruits native to the United States, the cranberry symbolically represents an American harvest on our holiday tables. Cranberries are primarily grown in northern regions such as Massachusetts, Wisconsin, New Jersey, and the Pacific Northwest, with Wisconsin producing more than half of the world’s total crop.
Business as usual. COVID-19 put this cliché on ice and has introduced us to unprecedented times and new normals, rocking business models to their core and forcing change where none was wanted. As retail, healthcare, education, travel, banking, and other sectors struggle to adapt, we’re seeing new trends, new challenges, and new opportunities emerge.