Cool It!

Millennials are Heating Up to What’s Cool

Posted by Danyella Davis on May 31, 2018 2:30:00 PM

Let’s face it, millennials are an elusive bunch with mass appeal. Roughly 80 million strong, this digitally-savvy, culturally-diverse group is poised to transform nearly every facet of the U.S. economy. Spending nearly $600 billion a year in the U.S. alone, Gen Y continues to alter how businesses operate, affecting the ways we buy and sell. And today, it’s the frozen food industry that’s reaping the benefits of the millennial dollar.

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Topics: Sustainablity, Pew Research Center