That is certainly the question now as demand for food variety, and consequently food storage, accelerates. In general, demand for food increases roughly in line with inflation - the more people there are, the more food is consumed. But today's consumers expect more choice - more variety - and more convenience. CBRE reports food sales have increased 24% in just the last 5 years! An analogy often conveyed during our meetings is to ask people to consider the size of the frozen pizza section in a local grocery store 15-20 years ago. Maybe it was a cabinet of two with 4 flavors from a handful of frozen pizza manufacturers. And look at that same produce now... multiply that out for the majority products a typical grocery store offers and you can see why there can be 50-60,000 SKUS under that one roof!