Cool It!

Get more from your cold chain transportation provider

Posted by Daniel Cooke on Jan 4, 2017 12:26:29 PM
Daniel Cooke
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Don't settle for simply moving your frozen food products - explore how to move your ice cream and eat it too!

As the only way to get your food and beverage products from A to B, safe and reliable transportation is an important element in your temperature-controlled supply chain.  We sat down with Jay Seifer, VP Business Development for Transporation at Americold, to identify some pointers to help you in selecting the right transportation provider.

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Protect your investment

As a manufacturer, you've taken the time to produce a quality product.  As a retailer, you want to receive your inventory in perfect condition.  There should be a number of factors that influence your decision making process when selecting the ideal transportation provider.  Let's see what Jay had to say:

Do partner with a provider who offers innovative solutions that lower overall landed costs; Don’t purchase transportation solely on price.

Price doesn’t always equal quality service, and more often than not - buying on price will not support a long-term, effective strategy. If you do not have a supply chain strategy, other than being focused on price, you may well be setting yourself up for trouble down the road.  

Organizations who begin with a plan, (and share their plan with their carrier or 3PL), will yield the optimal results in having the right product, in the right place, at the right time.  A short-term focus on price may lead to a constant turnover of carrier suppliers and ultimately much more time spent qualifying and onboarding new carriers, adjusting processes, reintroducing pick-up and delivery processes, and tracking shipments.  And you may need to send out express shipments at premium costs to fulfill customer orders in the event of a service breakdown…

To read more dos and don'ts from Jay, simply download our full discussion here

Topics: Transportation